Cottage Food operations (CFO) are food businesses that are allowed to produce certain non-potentially hazardous foods in their own homes and sell within their local county or state region.  Most states allow cottage food operations or have pending legislations or initiatives in place. California just starting allowing people to make and sell homemade food so every artisanal creator in the state is rushing to sell their amazing products at the farmers market.

Last week I took a class on the CFO regulations in San Francisco County. Within the first five minutes people were raising their hands and asking questions like.. “Is my cream pie allowed?” or “Can I put must be refrigerated after opening” on the label to make sure no one gets sick …. Or “do I need to list the allergens on every package?” Or my favorite- “my beef jerky NEVER gets moldy… its ok to sell that right?”

Who Made This?

After the first five minutes of the class I decided I am never going to buy anything with the mandatory required “This is a Homemade Food” on the label, product again. I am just too scared. I honestly believe that regular people should not be making and selling foods in their homes at farmers markets and the state regulations (at least in California) only require that you go in and pay a few hundred bucks-there is not even a pre kitchen inspection process for CFO’s that sell directly to the consumers.

Maybe years ago when people would make mostly harmless cakes and cookies it was ok but these days start up cottage food entrepreneurs have fertile minds and want to break out of the normal boring cottage industry approved foods and go for the stuff that no one else is making… like cheese pies and beef jerky.

I don’t blame these innocent non-food science trained people for wanting to get creative with their CFO items. After all, there are so many exciting foods on the market now- like cheese based shelf stable salad dressings and artisanal beef jerky and shelf stable cream filled donuts- and this amazing array of items, coupled with the fact that the food industry hides their food scientists from the public eye (when do we ever get quoted in mainstream magazines… ?) – seems totally doable to your typical start up person. Consumers figure that they can make these food products in their private kitchen and sell. If Kraft can do it why can’t they? But…ask them about pH and you will get blank stares, ask them how they made their beef jerky and what the water activity is and they will point you to their $50 dollar dehydrator.

So I am not in favor of CFO’s- and I wish that I had voted no on that proposition but at the time I didn’t realize how much consumers are so completely in the dark on what makes a food safe. It doesn’t help that the 2 hour mandatory CFO food safety course that must be taken not before, but within 90 days of selling a homemade food and is based on restaurant operations- so washing hands, keeping sanitation fluids away from food—temperature danger zones. But that still leaves CFO founders with no understanding of the rules behind creating these foods- and the three major contributing factors to that items safety and shelf stability- Water activity, pH and the thermal process. They can sanitize their hands all day long but if they sell beef jerky without checking the Aw, they could accidently kill someone.

I say leave the development of shelf stable foods to the food scientists or at least those who have taken extensive food safety/food handling coursework.  The Cottage Food industry is like a weapon of mass destruction that can lead to some potential disaster.

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from Dirt To Digital -Real Food In a Virtual World

I start going through withdrawal if I don’t attend a trade show at least once a month so was thrilled to learn that the International Association of Culinary Professionals (IACP) conference was held in San Francisco this year. This conference is like a  “Power To the Women in the food industry” event. It was about 95% women and all of them in the food industry, mostly the culinary, blogging, cookbook writing, recipe development segment. But all food scientists know how to find their own, so it was easy for me to seek out a few of my people, including Skip Julius from Sensient Flavors and Ali McDaniel, a food marketing manager from the USA Dry Pea & Lentil Council.

Mustard Eclairs?

Mustard Eclairs- Better Than It sounds!

While there were no seminars on food microbiology or research in the latest flavor chemistry technologies- there was a strong presence of innovative food topics that showed up in the form of- “Examining the Divide Between Dirt and Digital” which explored the tension between traditional and innovation or more specifically- a copper pot versus the sous-vide circulator. Maxime Bilet, the co-author of Modernist Cuisine- was on this panel and he also spoke about the future of food. I was very proud of my friend Dave Hirschkop, founder of Dave’s Gourmet- who gave an informative seminar on bringing your product to market. Not the farmers market but the big supermarket for mass-produced food. He covered all the secret food industry procedures that will also be in my upcoming technical guide for start up food companies!

So while Maxime Bilet was discussing Sous Vide and explaining the inner workings of industrial starches- there were equal but opposite seminars on the joy of foraging your own mushrooms and the history of the iconic sour dough bread. It was like old meets new, rustic meets modern and … dirt meets digital…. Oh, NOW I get the title!! This conference was all about the two industry extremes and what happens when their world collides…. You basically get sous vide foraged mushroom foam!

As the dirt and digital battled it out, I escaped and attended some seminars on how to promote your book (since I just wrote an ebook myself) and left with one piece of information that I can’t wait to use- affiliate book selling! I can give every technical food writer I know a link to my book site and let them profit for every book that is bought via someone finding it on their site! I also spent some time in Dave’s session on bringing products to market and couldn’t help but share a few of my experiences with the group –I left with a few companies asking me for my card in case they ever need one of those “food science” people.

Other topics that I got to explore were “Pinterest” (social media involving pinning pictures to your own virtual bulletin board), how to get funding for your project from kickstarter and other crowd funding sites.

My last session was Dough In The Dark- A Late- Night Finance boot camp for freelancers.  I learned at this seminar that most freelancing food writers make about 39,000 a year- we were encouraged to ask for more money – so I tried it out the next day when the editor of a magazine assigned me a piece- I insisted that I could not possibly take the job for less than $50 dollars more than what he offered me.. and guess what, the editor caved and now I will be $50 dollars richer- so it pays to at least ask!

The IACP conference has some extravagant culinary events like the Culinary Expo sponsored by produce and retail product food companies (sort of like a mini Fancy Food show) and the Sunday night party- sponsored by local restaurants and food companies. I got to eat savory mustard eclairs (from Maille) and see endive growing out of its chicory root.

Next year I am hoping that I can present a seminar at IACP- maybe give my own technical talk on bringing a product to market or perhaps I could win an award for the best technical food guide written and self published in 2013! Stay tuned

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I was Chef for a day @Moto

I won the golden ticket! Yes, literally I won a ticket when I ate at ING  back in October and the prize was dinner for two at Moto and the opportunity to be head chef for the day.  Ok, maybe not head chef… actually I was probably 3 levels below the intern but I did get to spent 5 hours working behind the scenes in a famous well known culinary science-esque type kitchen. I did have to sign an NDA so I can’t reveal any of the hard core secrets that I saw but I am pretty sure they shielded me from the proprietary stuff- like I didn’t get the secret recipe for Homaro’s edible paper but I did get to peel a few hundred cloves of garlic and I got to wash some beautiful micro-greens and I got to liquid-nitrogenize a sunchoke dressing.

Edible paper and a pumpkin made from pumpkin

Moto restaurant is one of the top 10 restaurants inaccurately referred to as “Molecular Gastronomy” restaurants. This restaurant, along with the no longer in existance El Bulli, WD50 (NYC) and Alinea (Chicago) are known for using industrial ingredients like xanthan gum, “kappa” carageenen and calcium chloride to make their food do things that foods don’t normally do- (which I find very ironic since we, the food scientists, use those same ingredients to make food do what it should do and stay that way for long periods of time). As a food scientist I see the humor in how they use our lab industrial ingredients but I also admire their creativity that inspires them to turn pumpkin puree into foam and then form it into the shape of a mini pumpkin. We never get to have that much fun in the R&D lab- I am usually under a tight timeline trying to figure out which starch will give my sauce the right home-made textured look to match the gold standard the restaurant chain chef wants me to recreate! Ok- maybe we DO get to have as much fun, but our work has consequences.. if we don’t get the texture right, then no business for us!

All the chefs that I worked with at @Moto were high energy and dynamic. You have to be both high energy and precise to work there- you need to be quick and accurate-all at the same time. Head chef Richie Farina and his crew were all that! Chef Richie also had great tattoos…

Richie has great ink!

Richie has great ink!

Moto had several pieces of industrial looking equipment, it had some rotary flasks and my favorite was the Brookfield in the corner. I am not quite sure what they use the Brookfield for, but I know I use it to confirm consistency in sauce viscosity. I wonder what spindle number they use?

IMG_1679

Chef Homaro Cantu is the founder and Executive Chef at Moto.  He is a chef, but really he is an inventor. He mostly invents ideas that are edible, like edible paper. His recent obsession is with the miracle berry, otherwise known as Synsepalum dulcificum. You can eat some miracle berry and then eat a lemon- and it tastes sweet! Homaro recently finished a cookbook that has foods that are normally not sweet, that you can eat POST eating a miracle berry- and it will taste sweet. This one of a kind collection of recipes utilizes the flavor altering properties of a berry that contains zero sugar within the fruit itself. Once this berry covers your palate it tricks your taste buds into thinking healthy foods are actually desserts! You can eat ice-cream that has had all the sugar removed and it still tastes sweet. The hope is that this berry can become readily available in all households and help eliminate refined sugar from the diet.  Cantu also has a new show called Cooking Under Pressure, a web based series about what goes on behind the scenes at ING restaurant. Cantu was the keynote speaker at the 2013 RCA show this year in Charlotte, North Carolina. I was assigned to help him prepare the miracle berry tasting and I spent four hours cutting lemons, wrapping them and putting the lemons, spoons, sour cream and miracle berry into a paper bag that went onto 500 + chairs at the keynote session. I was wearing high heel boots, so the task was painful, but I was grateful that I got to spend all that time with Homaro and listen to his stories about patents and miracle berry and his other inventions.

More on the RCA next week!!!

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My IFT Wellness 2013

As a food industry trade show junkie, I try to hit as many food shows as possible but somehow I never had a chance to attend IFT Wellness – probably because its in Chicago and I normally live in California and it happens during that cold time of year. But as luck had it, I happened to be in Chicago finishing off my 8-month project with Kraft and managed to squeeze in Wellness during my last two days in Chi Town!

IFT Wellness is different from the other conferences- I felt like I was amongst the upper crust of the food industry!. Everyone there was just SO SMART!!! There was no sleazy vibe of 10,000 ingredient companies trying to sell me salt, sugar, and xanthan-just intellectual food scientists lecturing on the latest important food industry topics related to wellness. Now I understand the slightly hefty price tag for this two-day event, they really brought in the true experts in our field.

One of my favorite lectures was by Holly J Bayne-a lawyer in a very sharp red power suit- who talked about the word “Natural”. Basically, there are three different definitions and lots of lawsuits going on. IE Ben and Jerry, the nice hippie ice cream guys  (or their parent Unilever anyway) got in trouble for putting all natural on their frozen dessert that included Dutch processed cocoa! There is a pending case against Frito Lay for calling their chips natural when actually their soy was derived from GMO’s. Chobani Yogurt used the “evaporated cane juice” word, which is confusing because it makes consumers think that sugar is this healthy evaporated product from a sugar cane stalk.

I was also very excited to see Dr. Eric Decker, food science professor from the University of Massachusetts. I knew Dr. Decker when he was just a young up and coming professor back in 1994- and how he is top dog over there, head of the department. Dr. Decker gave a great lecture on how processed can contribute to a healthy diet. It’s all about choices. Processed foods save us time and are fortified and can help us get in our daily nutrient needs. Processed foods make life easier, its just all about picking and choosing the right processed foods.

Dr. Decker ended his seminar saying that us, as an industry, must work to convince the consumer that processing foods is essential for delivering a healthy food supply that is accessible to everyone. He also suggested we contact our local congressman and ask him why the government is not funding research to make the food supply healthier.

LuAnn Williams, Director of Innovation from Innova Market Insights  gave a great talk during our luncheon, Nutrition Bench Mark-Who’s Improving America’s Health. She demonstrated how companies like Con Agra, Sara Lee and General Mills are all committed to reducing sodium and sugar in their food.  Meanwhile sales of healthy items like pistachios and Trop 50 are having an impact with successful launches of their products. LuAnn even cited a great article that hardly anyone has seen, written by Smithsonian Magazine –Can Technology Save Breakfast? Which looked towards forward thinking food companies as the future industry leaders in nutritional salvation.

The Expo was small but filled with interesting companies that are doing nutritional value added research. No one tried to sell me anything- just pure food tech conversations and connecting with fellow industry experts. The Almond Board was there, so was Carmi (with their delicious caramel popcorn!). I appreciated the great networking opportunities that came out of both the seminars and the small (but selective) trade show portion.

Hoping IFT Wellness can be in San Francisco next year- perhaps in Napa?

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A diet that INCLUDES Walnuts is good for you… Read On…

I wanted to direct your attention to the new findings published today in the NEJM that reports a Mediterranean Diet supplemented with walnuts reduced the risk of stroke and cardiovascular diseases.  Please let me know if you would like me to assist coordinating an interview with one of the researchers or heart health experts.  Below, please find  a recent press release involving the study that provides a detailed list of media resources available.  I look forward to being in touch.

Landmark Clinical Study Reports Mediterranean Diet Supplemented with Walnuts Significantly Reduces Risk of Stroke and Cardiovascular Diseases

 

Folsom, CA – (February 25, 2013) Published today online by the New England Journal of Medicine, findings from the landmark Spanish PREDIMED (PREvención con DIeta MEDiterranea) trial, report that a Mediterranean diet including nuts, primarily walnuts, reduced the risk of cardiovascular diseases (myocardial infarction, stroke or cardiovascular death) by 30% and specifically reduced the risk of stroke by 49% when compared to a reference diet consisting of advice on a low-fat diet (American Heart Association guidelines). As one of the world’s largest and longest dietary intervention studies, PREDIMED is a multicenter, randomized, primary prevention trial of cardiovascular disease funded by the Spanish Ministry of Health.

These findings are significant considering that heart disease is the leading cause of death for both men and women in the United States.  In addition to being the first and third leading causes of death in America, heart disease and stroke result in serious illness and disability, decreased quality of life, and hundreds of billions of dollars in economic loss every year.[1]

According to lead researcher Dr. Ramon Estruch, “the results of the PREDIMED trial are of utmost importance because they convincingly demonstrate that a high vegetable fat dietary pattern is superior to a low-fat diet for cardiovascular prevention.”

Co-investigator Dr. Emilio Ros believes that the unique nutrient profile of walnuts may be a key factor responsible for the benefits reported in the PREDIMED study.  “In addition to being the only nut containing significant amounts of alpha-linolenic acid – the plant-based omega-3 fatty acid – walnuts offer numerous antioxidants and additional nutrients that, I believe, work together synergistically to produce their cardiovascular protective effect,” states Dr. Ros.

The trial included 7,447 individuals (55-80 years old) at high cardiovascular risk who were followed for an average of 4.8 years.  Participants were randomized into one of three intervention diets: Low-fat diet (control group), Mediterranean diet supplemented with extra-virgin olive oil (50 ml per day), or a Mediterranean diet supplemented with 30 g mixed nuts, primarily walnuts, per day (15 g walnuts, 7.5 g almonds and 7.5 g hazelnuts.) In addition to the benefits of the Mediterranean diet supplemented with nuts, the research found that the Mediterranean diet enriched with extra-virgin olive oil also reduced the risk of cardiovascular diseases by 30%.

Cardiologist Dr. James Beckerman believes the results of PREDIMED showcase the importance of taking preventive dietary measures to protect the heart. “Extensive research has found walnuts to help reduce cholesterol, decrease inflammation and improve endothelial function. These new results provide further evidence for encouraging people to adopt a Mediterranean diet including walnuts,” states Dr. Beckerman.

The PREDIMED trial was financed entirely with public funds from Instituto de Salud Carlos III in Madrid, Spain, through the research networks CIBER Fisiopatologia de la Obesidad y Nutricion and RTIC 06/0045. The study has had continuous support and advice from key investigators in Columbia, Harvard, and Loma Linda universities and the EPIC-Spain study. Supplemental foods were donated, including extra-virgin olive oil (by Hojiblanca and Patrimonio Comunal Olivarero, both in Spain), walnuts (by the California Walnut Commission), almonds (by Borges, in Spain), and hazelnuts (by La Morella Nuts, in Spain). None of the sponsors had any role in the trial design, data analysis, or reporting of the results.

For more industry information, health research and recipe ideas, visit www.walnuts.org

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Media resources available:

Full Study Access

B-roll

ImageHigh Resolution Photography

-          Mediterranean Photos (Beauty and Recipes)

Visit www.walnuts.org for:

-          PREDIMED fact sheet

-          Walnut Mediterranean Recipe Collection

-          Mediterranean Menu Planner

-          Health Professional Resource Guide

-          Videos

Expert interviews are available upon request:

-          Ramon Estruch, MD, PhD: Hospital Clinic of Barcelona and general coordinator for PREDIMED

-          Emilio Ros, PhD:  Hospital Clinic of Barcelona and coordinator of the nutrition intervention for PREDIMED

-          Miguel Ángel Martínez-González, MD, PhD:  PREDIMED Researcher

-          Matthew Sorrentino, MD: Professor of Medicine; Preventative Cardiologist, The University of Chicago

-          James Beckerman, MD: Cardiologist, Providence Heart and Vascular Institute; Author of “The Flex Diet”

-          Joanne M. Foody, MD: Medical Director Brigham and Women’s Hospital, Cardiovascular Division

-          Wendy Bazilian, DrPH, RD:  Author and Nutrition Consultant

-          Joan Sabaté, MD, DrPH: Chair of Nutrition, Loma Linda School of Public Health

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