“It’s his evident cult of personality that’s most chilling. Tetrick used anti-Big Food, pro-animal rights rhetoric to whip his employees and brand ambassadors into a fervor, and the technique was so successful his shady schemes often went unquestioned.” The New Food Economy 9.23.2016
There has been lots of talk about Hampton Creek, buyback programs and other shenanigans! But as a food scientist I have a few obvious thoughts to point out:
Why was everyone so impressed with the following:
• Vegan spread made from oil and modified food starch and flavorings
• Cookies made from sugar, flour and oil
• Salad dressing made from oil, vinegar, xanthan gum and other commonly used hydrocolloids
These are all common stock food items that have been made by food scientists and mommy bloggers alike across the universe. There is nothing unique, special or new-scientific about these products. The famous pea protein that Josh and his team said was such a game changer- has nothing to do with their functionality- it all comes from the sugar, processed white flour, xanthan gum and modified food starch—ingredients that are seen as “unclean” in this day and age.
Investors: Stop being fooled by start-up entrepreneurs who don’t know a thing about food science or how to develop food products. Just because a 30 something year old hoodie wearing kid tells you that he is going to save all the chickens, doesn’t mean that they know how to actually do it!
Do your homework- crosscheck with real food scientists and stop believing the hype!
Rachel Zemser, Food Scientist (BS, MS, CCS, CFS)