The Food Business Toolkit for Entrepreneurs: How to Research, Develop, and Produce a Nutrition Bar
You have an idea for a great new nutrition bar. It might be something with probiotics, vegan protein, or agave syrup. You’re sure it will be the next big hit, but making that happen takes serious research. First, don’t assume your idea is original. It’s possible the product is out there but you haven’t seen it. If it’s not on the market, maybe that’s because it cannot be manufactured safely or has no market potential.
The bar industry is exploding, and it seems like anyone who is on the go wants a bar that fits their specific nutritional needs. And half of these people seem to be creating bars they want to bring to market. Ok, maybe not half — but a lot of people.