For years I have been going to the IFT (Institute of Food Technologists) show because it’s the biggest ingredient show for food scientists and a great opportunity to source industrial ingredients like starches, gums, flavors, colors and organic ingredients. BUT for the last few years another ingredient show is slowly emerging on the food science scene.

The Supply Side show! Years ago no one except people in the vitamin and supplement world used to go to Supply Side, held every year in early October in the Mandalay Bay Convention Center in Las Vegas. But that is all changing as more and more ingredient supplier companies like David Michael Flavors, TIC Gums and Danisco/Dupont are slowly beginning to take over. As a matter of fact, one of my friends, a flavor sales rep who lives in the Vegas area told me he was SHOCKED at the new ticket price to attend Supply Side because in the past, “They had to practically pay people to attend”.

But as the old saying goes— where the ingredient suppliers exhibit the money from those exhibiting ingredient suppliers will follow — the organization that runs Supply Side (which also, I just learned runs one of the industrial food trade journals food product design) is realizing how much the food industry is growing and the big trend in start up companies that want to combine both food and supplements (why swallow a boring pill when you can have naturally nutrient infused full fat paleo style ice cream!?)

So it seems like every trade show I attend has a growing “ingredient supplier section” – like Expo West formerly a hippie all natural finished product show, now has a whole separate WING referred to as Engredia dedicated to helping those start ups find industrial ingredients (flavors, sweeteners, organic ingredients, gums, starches, vitamin mixes, gluten free flours) and co packers (private label energy bars, pouch co packers, bakeries). I think Expo West realized that if the show is to keep growing they need serious cash and ingredient companies have that kinda cash! It’s a win-win for everyone because not only can the small start ups in the basement of Expo West show their exciting new wares but they can then wander over and source out new ingredient suppliers as well.

Too bad Supply Side is only two days long, I could have wandered that show that show for several days! Here are a few interesting trends I noticed

Probiotics—dry form, powdered form, liquid form, shelf stable form. Yogurt is so 2010—we just need to mix it into a freeze dry powder now!

CBD’s– The NON psychoactive part of the marijuana plant. It gives you a body high and not a mental high.

New Age Ingrdients: Maca, Spirulina, Chia, Matcha, Hemp, Tumeric and Omega-3’s. Its not like these ingredients didn’t exist before but now they are slowly showing up as value added food ingredients.

Honorable mention and KUDOS to the ONE non-edible trade show exhibitor that dared to exhibit at an ingredient foodie show. The Health Mate Infrared Saunas! I had a chance to take a break and sit in their sauna box for awhile and rest my feet in their sauna foot box. The booth reps were extremely friendly and fun and they told me if any of my readers are interested in such an item, they will extend their trade show discount (just tell them you heard about their products through Rachel the food scientist). Sometimes its nice to have a booth where you can just sit and rest your feet without feeling like you have to talk biz with the booth owners.

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Supply Side West will now be part of my regular yearly trade show tour. The attendance fee varies but check in with me in 2016 and I may be able to forward you a pass from one of the kind vendors that offer up 2-day floor passes for $75. Rooms can be as expensive or as cheap as you want (just be sure to stay at a hotel that has tram or easy access to the convention center or else you will have serious taxi fees (Vegas just started allowing Uber and Lyft— the economical way to get around vegas!)

About Rachel Zemser