Michele Simon and Lauren Handel of Foscolo & Handel PLLC will cover the top four legal issues for startup food businesses.
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- Unlawful or risky marketing claims
- Marketing opportunities, such as key product certifications
- Managing product liability risks
- Unique regulatory compliance and liability concerns for innovative foods
This presentation will guide investors and companies through the legal nuances of operating, and investing in, upstart food businesses. Food and beverage start-ups are all the rage. Some are hoping to be the next high-tech protein supplement while others are angling for the hot gluten-free market. But before betting the farm, you need to understand the unique legal risks, compliance issues, and marketing opportunities impacting the value of a food business. An investor in a food business needs to consider more than the company’s financials and sales. You need to ensure, for example, that any product claims being made with the “pitch” for funding can be legally made when it comes to writing marketing copy.